Engineering Manager
MichaelSetiadi
Starts with building a Foundation, ends with Innovation and Productivity. Leading cross-functional teams to build systems that scale, from infrastructure to AI-powered platforms.
About Me
Engineering Manager with 9+ years of experience spanning infrastructure, DevOps, and AI-driven platform engineering in high-scale e-commerce environments. I progressed from intern to Engineering Manager, building and leading cross-functional teams while delivering 30+ AI/automation projects across departments.
I built a custom high-performance Rust-based platform framework, launched an internal AI platform that centralized all AI operations, and developed multi-agent LLM/RAG systems, all while maintaining 99.9% SLA and a project portfolio exceeding $10M/yr in value.
I operate where engineering, infrastructure, and business meet, translating technology into strategy. From cloud migrations and Kubernetes at scale to intelligent automation and AI copilots, I build scalable systems that support business goals and help teams move faster.
Skills & Expertise
Experience
Engineering Manager — AI Strategy & Platform Engineering
Aug 2025 — Present
- Manage 4 sub-teams: Platform Engineering, Product Engineering, TPM, and FDE
- Led the team's pivot into AI-driven platform engineering, establishing the AI project lifecycle from ideation to production
- Delivered 30+ AI/automation projects across 4+ departments with 90–95% accuracy, spanning compliance, dispute resolution, document extraction, and marketing intelligence
- Reduced AI operational costs by up to 91% through a self-hosted deployment strategy
- Delivered intelligent assistants and unified dashboards serving multiple business functions
- Conducted AI workshops across all departments, driving productivity improvements and AI adoption organization-wide
- Own engineering budgeting and deliver initiatives targeting ≥5× ROI, with total portfolio value exceeding +$10M/yr
Engineering Manager — AI Strategy & Platform Engineering
Aug 2025 — Present
- Manage 4 sub-teams: Platform Engineering, Product Engineering, TPM, and FDE
- Led the team's pivot into AI-driven platform engineering, establishing the AI project lifecycle from ideation to production
- Delivered 30+ AI/automation projects across 4+ departments with 90–95% accuracy, spanning compliance, dispute resolution, document extraction, and marketing intelligence
- Reduced AI operational costs by up to 91% through a self-hosted deployment strategy
- Delivered intelligent assistants and unified dashboards serving multiple business functions
- Conducted AI workshops across all departments, driving productivity improvements and AI adoption organization-wide
- Own engineering budgeting and deliver initiatives targeting ≥5× ROI, with total portfolio value exceeding +$10M/yr
Platform Engineering Lead
Feb 2025 — Jul 2025
- Led and mentored a 8-person cross-functional engineering team, building ownership, delivery, and technical excellence
- Built a custom high-performance backend framework with sub-200ms API response times, serving as the backbone for all new platform services
- Launched an internal AI platform with self-service tooling and an agent marketplace, targeting 200+ daily active users
- Built a centralized AI cost management and routing system, stress-tested at 1,000 concurrent requests
- Led migration of workflow orchestration to a cloud-managed platform, improving reliability and scalability
- Completed a legacy data access migration across 34 data services, simplifying the data access layer
Platform Engineering Lead
Feb 2025 — Jul 2025
- Led and mentored a 8-person cross-functional engineering team, building ownership, delivery, and technical excellence
- Built a custom high-performance backend framework with sub-200ms API response times, serving as the backbone for all new platform services
- Launched an internal AI platform with self-service tooling and an agent marketplace, targeting 200+ daily active users
- Built a centralized AI cost management and routing system, stress-tested at 1,000 concurrent requests
- Led migration of workflow orchestration to a cloud-managed platform, improving reliability and scalability
- Completed a legacy data access migration across 34 data services, simplifying the data access layer
Data Infrastructure Lead
Jan 2023 — Feb 2025
- Made strategic decisions regarding infrastructure changes impacting 50+ production systems
- Led migration of nearly all on-premises workloads to a managed cloud platform in 2024, delivering improved SLA, performance, and scalability
- Managed Infra Team to maintain Server SLA at 99.9%
- Established an internal platform solving operational problems through automation, reducing ticket resolution time by 80%
- Led project collaboration between Local and Regional teams across 2+ countries
- Conducted Architecture Design & Review for 10+ projects
- Worked across Business and Technology, translating business needs into technical solutions
Data Infrastructure Lead
Jan 2023 — Feb 2025
- Made strategic decisions regarding infrastructure changes impacting 50+ production systems
- Led migration of nearly all on-premises workloads to a managed cloud platform in 2024, delivering improved SLA, performance, and scalability
- Managed Infra Team to maintain Server SLA at 99.9%
- Established an internal platform solving operational problems through automation, reducing ticket resolution time by 80%
- Led project collaboration between Local and Regional teams across 2+ countries
- Conducted Architecture Design & Review for 10+ projects
- Worked across Business and Technology, translating business needs into technical solutions
DevOps Engineer Lead (Data Infrastructure)
Oct 2021 — Feb 2023
- Managed team of 4 engineers, created Roadmap & OKR alignment, authored BRD & PRD documents
- Built infrastructure from scratch, supporting 50+ production workloads
- Maintained a large-scale production cluster with SLA above 99.9%
- Optimized cloud platform costs, achieving 50% reduction in monthly spend
- Deployed an internal self-service platform for BI use cases, serving 100+ users
DevOps Engineer Lead (Data Infrastructure)
Oct 2021 — Feb 2023
- Managed team of 4 engineers, created Roadmap & OKR alignment, authored BRD & PRD documents
- Built infrastructure from scratch, supporting 50+ production workloads
- Maintained a large-scale production cluster with SLA above 99.9%
- Optimized cloud platform costs, achieving 50% reduction in monthly spend
- Deployed an internal self-service platform for BI use cases, serving 100+ users
Senior Associate — DevOps Engineer (Data Platform)
Apr 2021 — Oct 2021
- Built infrastructure to manage local server resources across 5 nodes
- Migrated monolith architecture to microservices, improving server utilization by 85%
- Rolled out an internal code repository platform for 20+ developers
- Managed large-scale clusters supporting data processing workloads
- Built alerting system to monitor servers, reducing undetected incidents by 90%
- Maintained a job scheduling system orchestrating 100+ workflows
Senior Associate — DevOps Engineer (Data Platform)
Apr 2021 — Oct 2021
- Built infrastructure to manage local server resources across 5 nodes
- Migrated monolith architecture to microservices, improving server utilization by 85%
- Rolled out an internal code repository platform for 20+ developers
- Managed large-scale clusters supporting data processing workloads
- Built alerting system to monitor servers, reducing undetected incidents by 90%
- Maintained a job scheduling system orchestrating 100+ workflows
Senior DevOps Engineer (Team Lead)
Sep 2019 — Apr 2021
- Set vision & managed Jakarta Team of 10+ engineers (sync-ups, 1-on-1s, coaching & mentoring); promoted to Team Lead in Mar 2021
- Managed a large-scale production cluster across 250+ services in production and non-production
- Served as principal for the company's Future Program for Infrastructure, defining curriculum for 15+ participants
- Managed cloud infrastructure and CI/CD pipelines using infrastructure-as-code practices
- Managed logging and monitoring systems, and built internal tooling for cloud resource management
- Part of 24/7 on-call team, served as infrastructure review representative from DevOps side
Senior DevOps Engineer (Team Lead)
Sep 2019 — Apr 2021
- Set vision & managed Jakarta Team of 10+ engineers (sync-ups, 1-on-1s, coaching & mentoring); promoted to Team Lead in Mar 2021
- Managed a large-scale production cluster across 250+ services in production and non-production
- Served as principal for the company's Future Program for Infrastructure, defining curriculum for 15+ participants
- Managed cloud infrastructure and CI/CD pipelines using infrastructure-as-code practices
- Managed logging and monitoring systems, and built internal tooling for cloud resource management
- Part of 24/7 on-call team, served as infrastructure review representative from DevOps side
Associate DevOps Engineer
Apr 2018 — Aug 2019
- Served as Infrastructure Lead Release Manager, coordinating deployments across Scrum of Scrum meetings, PMs, Developers & QA teams
- Led migration of 100+ services from Data Center to Cloud as part of the Infrastructure as Code team
- Mentored participants in the company's Future Program for Infrastructure across multiple batches
- Standardized infrastructure provisioning across 3+ environments
Associate DevOps Engineer
Apr 2018 — Aug 2019
- Served as Infrastructure Lead Release Manager, coordinating deployments across Scrum of Scrum meetings, PMs, Developers & QA teams
- Led migration of 100+ services from Data Center to Cloud as part of the Infrastructure as Code team
- Mentored participants in the company's Future Program for Infrastructure across multiple batches
- Standardized infrastructure provisioning across 3+ environments
System Admin — Intern
Mar 2017 — Mar 2018
- Set up & managed automation processes across non-production & production environments
- Maintained internal software systems and provisioned servers for internal web properties
- Assisted developers with production deployments, monitoring & managing infrastructure usage
System Admin — Intern
Mar 2017 — Mar 2018
- Set up & managed automation processes across non-production & production environments
- Maintained internal software systems and provisioned servers for internal web properties
- Assisted developers with production deployments, monitoring & managing infrastructure usage
Education
BINUS University
Bachelor of Computer Science, Information Technology
2014 — 2018 — Major in Networking & Operating System, GPA 3.34. Completed the program in 3.5 years on an accelerated track.
Notable Projects
Internal AI Platform
Shopee — Feb 2025 — Present
Designed and launched a self-service AI platform with RBAC, an agent marketplace, and integrated tooling centralizing all AI operations across the organization and targeting 200+ daily active users.
LLM Gateway & Budget Router
Shopee — Feb 2025 — Present
Built a centralized LLM routing and budget management gateway supporting on-premises model deployment. Achieved $0 model cost and up to 91% reduction in AI operational costs, stress-tested at 1,000 concurrent requests.
Multi-Agent LLM Systems for Operations
Shopee — Aug 2025 — Present
Delivered 30+ AI and automation projects across compliance, dispute resolution, document extraction, and marketing intelligence. Systems run on-prem with 90–95% accuracy and serve multiple business functions through RAG assistants, SQL copilots, and unified intelligence dashboards.
On-Prem to GKE Kubernetes Migration
Shopee — Apr 2024 — Sep 2024
Led the migration of nearly all on-premises Kubernetes workloads to Google Kubernetes Engine (GKE), shifting the platform to managed infrastructure and delivering improved SLA, stronger runtime performance, and horizontal scalability for production services.
On-Premises Kubernetes Platform
Shopee — Oct 2021 — Feb 2023
Built server infrastructure from scratch including installation, networking, and DevOps tooling, then ran an on-prem Kubernetes cluster with 250+ pods across 50+ production workloads at 99.9% SLA. Also deployed a PaaS layer for internal BI use cases serving 100+ users.
Monolith to Microservices Migration
Shopee — Apr 2021 — Oct 2021
Migrated a monolithic architecture to microservices using a virtualization layer across 5 nodes, improving server utilization by 85%. Rolled out GitLab as the internal engineering code repository for 20+ developers and implemented an alerting system that reduced undetected incidents by 90%.
Move to Cloud (GCP)
Blibli.com — Mar 2019 — Sep 2019
Led Infrastructure as Code (Terraform) and migrated 100+ microservices to Google Kubernetes Engine from on-premises data center with fully automated CI/CD pipelines.